Vehicle branding is a great way to increase awareness and get people talking about what you do
What is vehicle branding?
The term comes from taking company colours, logos and straplines, and placing them onto the side of a car or van. Almost always done with a vinyl wrap, it’s a great way to get your company and its message out there. The wrap can also include phone numbers, social media handles and QR codes. However, some of the best-known brands go with simple colours and let their logos do the talking.
What are the benefits of vehicle branding?
1. It gets your company noticed
There’s no simpler way to advertise than with vehicle branding. Every time you drive, your vehicle will be seen by pedestrians and your fellow drivers alike. Whether you’re in a small town surrounded by homes, on a busy highway, or simply parked up, your brand will continue to be seen. That doesn’t stop until you drive into a garage.
2. It's the cheapest form of advertising
You only pay for a wrap once, and it’s highly affordable. Contrast that with pay-per-click advertising, which can run into hundreds or even thousands per week – with no certainty you’ll even reach the right people. A branded vehicle doesn’t cost you anything per view.
3. Vehicle branding is durable
A branded wrap protects the paintwork beneath from dirt, bird droppings, and light scratches. But how long will your vehicle branding last before it must be replaced? A well-applied vinyl wrap can survive more than 5 years when taken care of.
4. Branding builds trust
Like it or not, white vans have a poor reputation. Branded vans and cars explain what you’re about, and so they put people at ease. It’s much less faceless, and it also makes the company look much more professional.
